The New Old: Dr. Martens is a 4-page magazine spread and was designed for the 2021 SPD Student Competition. For the competition, I followed the Fashion and Lifestyle category guidelines and chose to do my submission on the comeback of Dr. Martens. In many aspects of my life, I have been inspired by the brand’s style, culture, and products; so I wanted to pay tribute to the brand’s history through my project. I designed along a specific grunge theme in order to flow with the popular Dr. Martens style.

The first step of this project was to design and sketch a cohesive layout that allowed all my collected information to be displayed effectively. I worked on my layout in Adobe Illustrator and did all of my photo manipulation and content editing in Photoshop. Throughout my research and content collecting, I had to reach out to multiple companies’ PR and request to use their images, explaining the project and the changes that would be made.

THE NEW OLD

THE NEW OLD

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